“Girlfriend” the new title of the most recent Biber endevor.
Previously releasing one fragrance line (“Someday”), the product made about $39 million annually… its hard to image that this will be his last.
“Girlfriend is kind of a more mature version of Someday. It has some of the same scents to it, but older. It’s going to be a great fragrance, and I think people are going to like it a lot” says Bieber.
Photo Credit: justinbieberzone
Bieber hopes to give his fans a more mature product has he himself matures into adult hood. This can also be heard through his new album released today called “Believe.” During his most recent tour which included Norway, France, Italy, Spain, Germany, England and Mexico was also an opportunity for Beiber to market his new product.
“We wanted to make a fragrance for my female fans — I don’t know what’s going to happen from here, though. At the moment, I’m not interested in making a men’s fragrance.”
As a marketing stragety for the new album Bieber put on a private concert at the Apollo Theater on Monday evening. The catch was to get a ticket, you had to be one of the first 500 fans who purchased the $168 dollar bundle from the Macy’s Herald Square that included Hair Mist, Body Lotion, and his new album. In response more than 200 fans had camped outside the store on 34th street… leading to a undoubtable success.
The scent released will have a charitable side under the “Pencils of Promise” similar to his last partnership with the organization “Give Back Brands.”
The fragrence itself has been noted to have a flirty aspect comprised of sparkling fruit scents, jasmine, vanilla, and a daunting musk. The bottle will be sold in three sizes; 1 oz. for $39, 1.7 oz. for $49 and 3.4 oz. for $59. You can get your hands on this fragrence at retailers including Macy’s, Sephora, Dillard’s, Belk, Nordstrom and Boscov’s.
Before the relase of this product on Biebers Twitter page he posted “It’s so close, can yah taste it?”