fnl nastia feature

Nastia Liukin: Iconic Olympian and Rising Star

The women’s gymnastics team made headlines today with gold; and one past Olympian gold-medalist is making her mark in the international beauty and fashion industries.

Today it was announced that the USA Women’s gymnastics team won the 2012 Olympic team gold medal. We are able to remember Nastia (Anastasia) Liukin, champion of the 2008 Olympic Games, and her most recent success as a rising star as a fresh-faced fashion designer. This artistic gymnast, who was awarded five medals during the 2008 Beijing games, one being gold, has used her stardom power, and international notoriety to promote products that will benefit women.

She began her design endeavors in 2010, with the launch of a fashion line, in association with retailer JC Penney and Warner Brothers Consumer Products called Supergirl by Nastia, which is an affordable sportswear collection for young girls ages 8-12. Supergirl by Nastia produces fashionable dresses, tunics, knit pants, signature Supergirl tees, dancewear, fashion leggings, shrug tops and Supergirl S-Shield printed products. In addition, she has created fashionable products with GK Elite Sportswear and American Athletic, Inc.

Even though Nastia retired earlier this summer from the sport, she has continued to stay busy and relevant. Projects she has been involved with recently include: NBC Correspondent for the 2012 London Summer Games, promoter for the new Fisher-Price interactive Fantastic Gymnastics Dora doll, covergirl for the July issue of July 2012 Miss Moxie magazine, television appearances on the Gossip Girl and Stick It, and is now Tigi Hair Care’s spokesperson. This beauty brand recently formed a partnership with the gymnast legend; and her role as a spokesperson entails being featured in campaign advertising, engaging in their social media program, and being a part of video appearances for the brand. Tigi has released two campaigns featuring the 22-year-young Star. Additionally a cobranded product line, between Nastia and Tigi, is currently being formulated.

As an Athlete Representative for the Federation of International Gymnasts, she has the opportunity to blog about the sport, and is a television personality and commentator for gymnastics.

Not only is this young woman an inspirational figure, because of her Olympic contributions; she is also beginning to be viewed as a force in the beauty and fashion industry for her products, and trendy style.

Who knows what today’s gymnastic gold medalists’ futures hold? If Nastia’s success is any indication, the future is bright for these young stars.

Image: Nastia Liukin featured in latest Tigi Hair Care ad campaign. (Photo credit: WWD/ Alex Barron-Hough)

Image: Nastia Liukin featured in latest Tigi Hair Care ad campaign. (Photo credit: WWD/ Alex Barron-Hough)

Image: Nastia Liukin won a Gold Medal for Team USA in 2008 Olympics. (Photo credit: Faniq)

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