C. Wonder opened a new store in Los Angeles’ famous shopping center Fashion Island.
The Newport Beach store is the first West Coast location for the brand. In total, there are four stores which have been opened in the past year (with stores in New Jersey, New York, and now, California). It is currently considered a national brand, and there are plans to expand the Empire to locations around the World.
Products sold by this lifestyle brand include: apparel, accessories and home decorations. Chris Burch, the CEO and Founder of C. Wonder has stated there has been an exponentially high demand for C. Wonder’s apparel. The highest in demand apparel products are available in fabrics including knits, denim and woven cloths. Moreover, prints are incorporated into many of the products (such as rugs). Furthermore, they offer interesting products such as green and white city bikes.
The personalization of products is a 21st century retail trend. At C. Wonder you have the ability to personalize products, for example some monogram cuffs or home accessories, and one can even embroider jeans!
The L.A. store’s layout is based on various rooms that emulate various geographical regions. Room styles include: an English countryside, a Morocco-theme, an American styled kitchen-styled area and a Mexican Estate-referenced space.
At the opening event for the Southern California location, customers enjoyed beverages, the “Wheel of Wonder” and dj’ed musical entertainment.
Image: Stylish roller-blades sold at the new C. Wonder location. (Photo credit: WWD/ Lexie Moreland)
Image: Trendy jewelry displayed at C. Wonder. (Photo credit: WWD/ Lexie Moreland)
Image: The colorful entrance to Fashion Island’s C. Wonder. (Photo credit: WWD/ Lexie Moreland)