Calvin Klein Push Positive Collection Bras

Calvin Klein will present their new “Calvin Klein Push Positive collection” of bras the first week of September. 

Starting early September, Calvin Klein underwear will globally release their advertisement on YouTube. Model Lara Stone photographed by Steven Klein will be supporting this new Push Positive collection (Shaped with soft-wire technology and fit in a butterfly form). The Calvin Klein Push Positive collection will carry from sizes 32A – 36D.

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Calvin Klein today having advantages with high network media, the video with Lara Stone will appear in 16 countries, gathering more than 757 million views. Their YouTube campaign is directed towards 11 markets including; U.S, Canada, Mexico, Germany, Spain, Hong Kong, Koreas, Singapore, Taiwan, the Philippines and the U.K. The videos will also be available on the main Calvin Klein’s social-media sites.

Outside of the social network ring, Calvin Klein will be supporting their collection with in-store visuals as well as an in-store iPad application.  The app will be designed for the customer to interact with sales as well as an informational tool so the customers can find the pieces best associated with them.  In the U.S., Europe, and Asia outdoor billboards will be marketing the campaign starting on August 17th at the corner of Houston and Lafayette Street in New York City.

Lara Stone, the face of the campaign, has also been featured in various ads for the C.K. Collections (lensed by Mert Alas & Marcus Piggott) as well as their Watch & Jewelry lines (shot by Patrick Demarchelier) & C.K. Jeans (Photographed by Steven Klein).  To top it off she has worked with their fragrance “Euphoria” (shot by Mert Alas & Marcu Piggott).

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Calvin Klien knows what the turn of the century has done to the market place and is adjusting to stay on top.  The collection will no doubt be a major success and we are looking forward to seeing the premier very soon.



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