The Beauty Industry’s Metamorphosis

The Western Market… weighed by recession and debt is pushing the beauty industry into a new direction.

In todays fashion market you must be direct, innovative, and offer something that makes the customer feel that they are getting the deal.  Modern successful companies are pushing forward on sales with mergers and acquisitions, trying to place their products with a holistic approach and expand into the 21st century with high-tech innovations.  The retail environment has become highly competitive and there is simply no room for a mediocre product anymore.

A major way that the industry is trying to utilize the idea of “product worth” is by offering the consumer multifunctional products.  For example lets take a two-in-one beauty cream with sun protection… or skin lotion with bug spray.  The customer feels that by spending $20 dollars, she is actually saving $20 because she didn’t have to buy the other product!

Another technique is the new fad of “at-home salon” treatments for the lower budget consumer.  This can include anything from hair coloring materials to nail polish (which obviously can have a large price range).

More holistic products have the green light in today’s market and many companies are hoping on this train by getting rid (and advertising this) of silicon and other synthetic materials.  Mary Kay with her Botanical Effects Skin Care Line and Eco-Beauty with its Organic Lines are just a few examples of this marketing strategy working beautifully.

Photo Credit: abc

Behind the scenes of this consumer advertised strategies are many new changes that are happening that is affected the market greatly.  The use of acquisitions to gain access to new geographic markets has been allowing many companies to thrive where they had otherwise gone stagnant.

Distribution strategies have to take a full turn around to keep up with the commonly used technologies of the modern consumer.  With the overwhelming use of the Internet and mobile commerce industry coming to light in the 21st country, if your company does not offer products online you might as well shut down.  With the ever present use of smartphones, this has opened up a new market for mobile commerce with apps that allow the consumer to quickly browse many companies (or a singles) special offers, sales, and current product lines.

In the end to survive, one must innovate, change, and adapt.  The fashion industry is not exempt to Darwin’s “survival of the fittest” theory and will surely undergo more changes as we press on to 2013.

Tags: ,

Comments are closed. End of discussion...

Related Posts


Sleek Swimwear

The VIX Paula Hermanny show brought a sleek new take on swimwear to the runway at Miami Swim Week.

MIAMI BEACH, FL - JULY 15:  Models walk the runway during the Robb & Lulu 2017 Collection at SwimMiami at W South Beach on July 15, 2016 in Miami Beach, Florida.  (Photo by Frazer Harrison/Getty Images for Robb & Lulu)

Splashed Swimwear

Swimwear label Robb & Lulu brought some splashes of artistic flair to the runway at Miami Swim Week.


Entre Circulos y Líneas

Ewert nos trae una colección llena de color y geometría.

Durante Poland Fashion Week la marca Ewert nos presentó una colección con cortes, estilo y prints modernos.

Lineas, rombos y circulos al igual que diferentes colores llamaron la atención y jalaron todas las miradas del público.

Una gama de colores básicos seguida de otra con colores más vivos adornada siempre con prints o accesorios redondos como los aretes dorados que causaron sensación.


Escocés Moderno

Girl Little Boy presentó su nueva colección durante Poland Fashion Week.

La nueva colección de la marca Girl Little Boy nos hace pensar de entrada en las típicas faldas escocesas, solo que le han dado un twist moderno y urbano.

Entre diferentes texturas con gamas de colores basicos como el gris, el blanco, el negro y el beige Girl Little Boy logro darle un twist urbano y moderno a la tela Escocesa de toda la vida y basó la mayor parte de su colección sobre esta tela.

Angelika Jozefczy Poland Fashion Week

Quando la giacca fa il look

Può un solo indumento essere responsabile di un intero outfit? Certo che sì, se si tratta di una giacca e se il modello è come uno di quelli presentati in occasione della Poland Fashion Week 2016 da Angelika Jozefczyk.

Latest News