gappeople

Gap Moves South

By the year 2014, Gap is planning on opening about 30 stores in the Latin America region. 

The vice president of strategic alliances, Stefan Laban, revealed this plan at the same time that the company had opened its first location in Mexico…. 10,000 square feet no less in Mexico City’s Interlomas Mall.  The location includes a Gap, GapKids, and babyGap collections.

Next up on the southern bound train is a new store in Mexico City’s Atizapan Mall, followed by Satellite quarter in October, as well as Guadalajara (the third largest city in Mexico).  If everything goes according to plan, then there will be at least 6 new branches opening in Mexico alone.

Mexico has now lifted the previous 10-year punitive duty with all Chinese imports, so Gap is now able to import all of their merchandise without any additional taxation or boundaries.

“We could not bring baby products and our full range because of the duties,” says Laban. “Now Mexican consumers will be able to get the same products available in London, Paris and New York, except for a few items that will be localized.”

With the company developing a solid foundation in Mexico, Brazil is the next big step in the growth plan.

“Brazil is the big rock in Latin America, but it’s also a challenging market,”

Part of the reasoning for so much attention to Brazil is the large growth of the middle class recently as well as quality economic growth.  With these two countries, Gap hopes to continue on into Colombia, Chile and Uruguay.

In Novemeber Gap will open two new locations in Panama City, Panama as well as Vina del Mar, Chile.  By 2013 there will be five more n Colombia, and two in Uruguay.

While opening this many locations will certainly not turn profits quickly, in the long run it will be a solid investment in the future of the company.

Photo Credit: WWD

Tags:

Comments are closed. End of discussion...

Related Posts

Mac Duggal at New York Fashion Week Art Hearts NYFW FW/17

Mac Duggal showed an excellent collection, with playful tea lengths for daytime, and ethereal goddess style gowns for evening.

Both silhouettes favored a warm color palette, making it even easier for the modern fashionista to transition from daytime drinks to evening gala.

Across of all the styles, there was a distinct emphasis on the waist, using a variety of gems, belts, and empire seams. For those who prefer to show a bit of leg, there were also options with daring thigh-high slits and sheer panels.

This collection anticipates the complex needs of the modern woman and makes sure she looks impeccable in every one of them.

3 4 5

photo credit: Getty Images / Arun Nevader

Mister Triple X at New York Fashion Week Art Hearts NYFW FW/17

 Fashion with a message! The designer added condoms on some of the male models as bowties and neck ties to support HIV prevention. The makeup was futuristic with a smoky eye and metallic bronzer.

The models wore no undershirts just leather jackets, in various metallic textures.

The look was overall rebellious and futuristic.

2 3 4 5

 

photo credit: Getty Images / Arun Nevader

Pineda Covalin at New York Fashion Week Art Hearts NYFW FW/17

The designer’s iconic look has been very colorful for the past couple of seasons. This collection explores softer tones, but still has the essence of Coavalin.

2 3 4

 

 

The makeup in this season is very light and natural. The silky fabric flows with ease and grace.The men’s collection, used darker tones to complement the women’s clothing. Blazers were very modern with open cuts between the sleeves. The looks are fresh and sophisticated.

photo credit: Getty Images / Arun Nevader

Fernando Alberto Atelier at New York Fashion Week

Fernando Alberto used a lot of blacks and sky blue tones, with varied hemlines from short to long. To break up the black, there were small pops of color. His collection is very relaxed, yet rebellious. The flowing silky dresses were accessorized with big metallic earrings and fishnets. Shorter dresses used thick and chunky metallic bracelets as accents. Crocodile skin print, ruffled blouses, leather jackets added the finishing touches to the look.

2

3 5

photo credit: Getty Images / Arun Nevader

 

Dair by Odair Pereira at New York Fashion Week

This collection is full of bright colors and pop art accessories.

Small handbags are coming back, and these designs are amazing!

 Dark glasses were used on the runway to bring edginess to the looks. Every single piece has its own theme. It’s a one-of-a-kind piece collection. This collection carries a variety of different cuts and designs.

 1 2 3 4 5 634628790.509232546

photo credit: Getty Images / Arun Nevader

Latest News