At the Roosevelt Field Mall Aéropostale has revealed its new store layout with a 4,400 square foot, high tech space.
The objective of the new store layout was to establish an emotional connection with the customers, and to allow the customers to stay in the store longer. To accomplish this Aéropostale has spent time and resources on developing the technology available to the consumer during their in-store experience.
While in the store customers can vote on a modern jukebox to determine what songs will be played. iPods will be in the fitting rooms that can be altered to have personal playlists while you try on your clothing. The store will also have iPads and Apple Desktops around the interior to let the consumer easily scan the products and read reviews. With the addition of the iPad, Aéropostale has also developed apps to allow the customer to build-their-own outfit with or without the help of a salesperson.
“We’re adding a unique element of fun. Our mantra was, it has to be simple, it has to be easy and it has to work. The technology we integrated adds to the service element. Shoppers will be able to access our e-commerce site [in the store] and we’ll be able to show more sizes and online exclusives.” “It’s extremely important for us to showcase the Aéropostale brand through our new store design while continuing to offer our customers exciting fashion in a warm and inviting environment,” – Said Mary Jo Pile (Executive Vice President of Customer Engagement for the Teen Retailer Division.
In addition to these recent developments the company took an intrest in developing the comfort level of female shoppers in their stores. Every room is themed in a unique way as well as creating the private fitting rooms behind the video screens.
“When you have a co-ed store, a girl wants her own area where she can shop for things without being so exposed,” Pile said. “We did a tromp l’oeil effect in the girls’ area. Each fitting room is themed differently; there’s one for the actress, photographer, dancer, etc. We would love to integrate this into our store design going forward.”
In order to have such a modern store filled with new technologies not feel intimidating the interior design of the store utilizes elements of warmer, more earthy tones. Having pressed tin ceilings, exposed brick walls, and wood accents throughout the layout brings back Aéropostales classic look and feel.
Photo Credit: WWD
“I’m proud that we were able to articulate our culture and values in the store design,” Pile said. “We took a whole glass wall and put up seven chalkboards and we’re calling it The Community Wall. The Dream Big board refers to our own scholarship program, Role Models features a different associate every month and Give Back has information for teens who want to give back.” There’s also an inspirational quote. For October, Anti-Bullying Month, it’s Lady Gaga’s,
“Don’t you ever let a soul in the world tell you that you can’t be exactly who you are.”