CR_feature

The Future For the Designer Cynthia Rowley Brand: Mass Lines and Asian Markets

Designer Cynthia Rowley’s future is looking bright, as she is expanding her fashion business into new markets and designing more affordable collections for the masses.

In America she is planning on opening a retail store on Madison Avenue, and will be launching DreamPop by Cynthia Rowley a children’s-wear collection for JC Penney’s stores. Furthermore, the “Cynthia Cynthia Rowley” line will be launched at Belk Inc. The collection will feature Cynthia’s signature colorful attire and floral prints in apparel, handbags, jewelry, scarves, accessories, shoes and leather pieces. This is not Ms. Rowley’s first mass line, as she has previously created collections with Target (home) and Roxy (swimwear). Additionally, she will be continuing her product line extensions with Johnson & Johnson (Band-Aids) and United Legwear (undergarments).

Cynthia’s career seems endless and positively fortunate in the Asian market as well. Shops-in-shop are scheduled to be opened in Asia in the near future. Ms. Rowley is looking to the Korean fashion markets to expand. In addition, she will continue producing lines for her 50 in-store shops in Japan, with mega-retailers: Isetan and Takashimaya. The brand expansion by Ms. Rowley is strategic and well thought out.

 

Image: Cynthia Cynthia Rowley looks designed for Belk Inc. Photo credit: WWD

Tags: ,
wpDiscuz

Related Posts

John Varvatos New York Presentation

Rock the Trend

John Varvatos’ latest presentation #RockIsDead is layered with sex appeal.

Stella Jean Menswear

Clothes with Culture

Stella Jean celebrates the importance of diversity though her designs.

British Fashion Council London Collections Mens AW16 Hardy Amies

Suit Up

Male models looked dapper on Day 2 of the British Fashion Council’s London Collections Men AW16.

Sue Wong New Years Eve Party

Sue Wong’s Fashionable Farewell to 2015

The designer hosted an elegant New Year’s Eve gala at her historic home.

Fashion Film Noir Hollywood Glamour

Film Noir Fashion

From the big screen to the runway, old Hollywood glamour is back in style.

Latest News