Sears Canada Announces “Top Model” Personality Jay Manuel as Creative Director for Private Label Attitude Collections.image courtesy of jaymanuel.com
Press Release From OverCat Communications
As a respected make-up artist, creative director and television personality, Manuel signs on as Creative Director in a multi-year deal with Sears Canada for the ATTITUDE Jay Manuel line.
Manuel will be involved in all facets of the collection including product development, design, fit, in-store retail and marketing. In addition to women’s apparel, ATTITUDE Jay Manuel will also include shoes, bags and accessories. His inaugural Fall/Winter 2011 Collection will be unveiled at LG Fashion Week on Wednesday, March 30, 2011 at 8:30 p.m. and is planned to be presented twice yearly.“I’m thrilled to be working with Sears Canada to make fashion accessible for women who love to be beautiful….Throughout my career I’ve traveled the world, working with designers and creative visionaries in the fashion business, learning the art of women’s design. A good fit and draping fabric was something I learned at an early age, as my grandfather was a respected tailor. The time is right to return home to Canada and bring all my worldly inspirations to a fashion line that empowers women.”—Mr. Jay Manuel
ATTITUDE Jay Manuel Fall/Winter 2011 Collection brings together modern interpretations of the sophisticated silhouette from the early 60s with the luxury and textures of the 70s. Designed for the stylish woman on the go, highlights of the collection include flattering shapes such as wide-legged trousers, sleek pencil skirts, fashion-forward suiting that transitions from office to evening and seamed dresses for the fashion conscious.
ATTITUDE Jay Manuel will be available at Sears in August 2011 and will range from $12.97 to $139.99.Sizes: 0-18. Inspiration: Morocco Colour Palette – slate, cognac, peacock, marine, raspberry and black, accented by stylized animal prints.
Jay announced on his blog yesterday, “I will be previewing the collection to the press in two weeks…. So stay tuned! Keep checking my blog and twitter @MrJayManuel for updates.”
We are so excited to for you, Jay!–Can’t wait to see the collection!